Monday, June 20, 2011

SELLER BEWARE!

SELLER BEWARE!
Following our commitment to NO BULL real estate here is some practices you need to be aware of in the local real estate industry.
1.      Beware of agents asking for you to pay advertising. Why? Consider the fact that one of my sellers (80 years of age) was asked to pay $1,000 up front followed by a further $500. She was refunded $125 when the property failed to sell. The same agency will list properties for sale without charging for advertising. It depends on the willingness or innocence of the seller.

2.      One of our local agencies uses the for sale sign on your property to sell their services. Shouldn’t the for sale sign be about selling your property?
(Please insert a photo of ours here).

3.      You need to know which websites your property will be listed on. The fact that you are as one of the cheapest agents in town promotes “on the worldwide web” is not enough. You must be on the two sites with the most visitors. They are....
realestate.com.au       and        reiwa.com.au

4.      You must have a member of the Real Estate Institute of W.A. Why? Because it is a precondition of membership of the institute that members have Professional Indemnity Insurance. This is there for your protection.

5.      You need to have advertising in BOTH the local paper and both the West Australian and the Sunday Times. It is true that the newspapers are losing ground but they are still a good source of buyer enquiry because not everyone is on the web and only 60% of buyers live locally.

Make sure your agent ticks all these boxes as we have too many sellers and too few buyers in the current market for you to risk not covering all bases.

Ross Cutten
Owner / Director
Noble Real Estate

No comments:

Post a Comment